if you post on craigslist quite regularly, you really need to track down which ads are getting you more costumers.
Tracking your Craigslist ad is very important to see if they are getting ghosted. It is also important to see which ad content, images, and title converts better.
You can include tracking code in each ad, track the data and compare them with each other to scale and using the winning one and get rid of less converting ad copy, images and titles.
There are different tools in which can help you to track your Craigslist ads views and clicks. Here are my favorite tools that i use for myself and my clients.
ClickMeter is one of the best craigslist ad tracker. They provide you a small HTML code that you can include in your craigslist and to track views.
They provide so many insights about your ad visitor. You can get information like:
a) Country of Origin
b) IP Address of the visitors
c) Time of Visit
d) Referral, Browser information etc
Please note that there are some categories where HTML tags are not accepted so you won’t be able to use ClickMeter in following categories.
Job> Customer Service
Gigs> Computer Gigs
Services> Small Business Ads
So if you often post in above categories, ClickMeter might not work so do not use it for these categories.
Classified Ad Tracker Is the second on my list but I used them only for a couple of months. and canceled my subscription because of poor customer support.
Do not use URL Shortener to track Clicks
Using these popular shortening platforms are not craigslist algorithm friendly and can cause problems if you post ads too often.
Most Popular URL Shortening service are spammed and blacklisted by Craigslist. You can use your own domain URL shortener or ClickMeter, URL shorteners, they are really good at when it comes to changing domain names etc to avoid getting blacklisted on craigslist.
Tracking Conversions Using Phone Number
Majority of local ads are routed through a phone number so it becomes quite difficult to track from which ad is generating more leads.
You can use service like Tossable digits, they provide you disposable phone numbers that you can use to track your conversions. Here i step by step process you can use to make it work.
Let’s assume you have 4 different variations of ads you want to track. With different images, Title, and Content.
Step-1) Buy 4 different phone numbers from Tossable digits. And include different phone numbers in each ad.
Step-2) Forward all your phone numbers to your primary phone number.
Step-3 ) That’s it! You can track which ad is getting you more calls so you can mark it as winning ad. And use the Same Images, Copy and Title to get the most out of your Craigslist Ad.
Comment below what do you think.