Different categories and type of ads get more traction in specific timings. Each category has its own customer demographics. So its not about throwing shit on a wall to see if it sticks.
You need to sit down and create a strategy to determine the best time to post on craigslist. I’m not going to say “Hey, post on weekends, post in the evening” because that is not the reality.
I worked with hundreds of different clients as consultant in their craigslist marketing campaign. And i came to a conclusion that you must discover your “Hot time” to post. And it takes lot of testing and tweaking.
But if you are in a hurry below information can give you a sneak peak of when exactly you should post to get traction.
|Sr No.||Category||Best Time to Post||Why?|
|1||Real Estate||5:00Pm to 10:00Pm Friday-Sunday||Real Estate buyers quite busy on weekdays. So you can get good traction on if you post between Friday-Sunday. Posting in working days might not be the best time to post.|
|2||Services||5:00Pm to 10:00Pm Full Week||The service section is quite general so you can get good amount of traffic if you post between the general peak time.|
|3||For Sale||3:00pm to 10:00am Sat-Sunday||Most people tend to scan craigslist for sale section on weekends. So make sure you post between 3pm to 10am. However, ticket section might be different based on the urgency of the event.|
|4||Jobs||9:00 am to 5:00 Pm Monday to Friday||Posting on weekdays tend to work better. Since nobody wants to scan craigslist for job opportunities on Sunday night.|
|5||Gigs||5:00 Pm to 10:00Pm Tuesday to Thursday||Majority of gigs are performed on weekends so it makes sense to post it a couple of days ago.|
|6||Resumes||9:00 am to 6:00 Pm Monday to Friday||All recruiting agencies scan craigslist for resumes for a potential hire and they work on weekends. So if you want to post in resume section. Its the best time to post.|
Do it yourself: to figure out the best time to post on craigslist based on your customer demographics.
These are the general rule of thumb. But nobody is stopping you to drill down and figure out which time is best for your ads based on the demographics of your potential customers or whatever it may be.
The only way around is to track it. Here is simple steps you can use to track your “Hot Time”
Step-1 ) Create few variations of your ad based on what timings you want to test. For instance, you want to test two different time slots 9:00 am to 5:00pm and 5:00Pm to 10:00 Pm. ( lets call it first and second slot)
Step-2) Get disposable phone numbers from Tossable Digits. You can forward these number to your own personal phone number. Now start posting ad in both slots and use one number in first slot and the second number in the second slot.
Step-3) Track incoming calls/leads to see which one get you most calls. This way you can determine which time works best for you. So you can scale it up quickly to get the most out of your craigslist marketing campaign.
This is the best way to figure out the best time to post on craigslist based on your unique customer demographics. And stay ahead of the competition.
I provided you the basic understanding of overall concept. its upto you how effort you can put into testing and tweaking timings if your ads to figure out the winning one.